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Laura Jennifer Lohoff, M.Sc.

Laura Jennifer Lohoff, M.Sc.

Research/Teaching Assistant and Doctoral Candidate


Room 422
Ludwigstraße 28 VG
80539 Munich

Phone: +49 (0) 89 / 2180 - 6307

Office hours:
on appointment

Further Information

Curriculum Vitae

  • Since October 2020 Research Assistant and Doctoral Candidate at the Institute for Digital Management and New Media
  • Student Researcher at the Institute for Digital Management and New Media (2019-2020)
  • Master of Science in Business Administration at LMU Munich (2017-2020)
  • Semester abroad at the Universidad Politècnica de Valencia (Valencia, Spain, 2018-2019)
  • Professional Experience: Zenithmedia GmbH (Publicis Group) (2013-2016), iBeauty by Publicis (2018), Rocket Internet München (2017-2018), deepc GmbH (2018-2020)
  • Bachelor of Arts in Business Administration – Media and Communication Management at DHBW Ravensburg (Cooperative Study Program, 2013-2016)
  • High School: Marie-Curie Gymnasium Neuss (2013)

Research Interests


  • New Products: From Ideas to Markets (M.Sc. Tutorial)
  • Digitalization, Transformation and Management (M.Sc. Tutorial)


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