Product Platforms for the Media Industry
Authors/Editors: |
Hess, T. |
---|---|
Published: | 2005 |
Type: | Articles in Books and Non-Refereed Journals |
ISBN/ISSN: | 978-0805855890 |
Published in: | Media Product Portfolios: Issues in Management of Multiple Products and Services, Picard, R. G. (ed.), Routledge, pp. 119-138. |