The Bertelsmann AG: An Exploratory Case Study on Synergy Management in a Globally Acting Media Organization
Authors/Editors: |
Schulze, B. Thielmann, B. Sieprath, S. Hess, T. |
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Published: | 2005 |
Type: | Articles in Refereed Journals (International) |
ISBN/ISSN: | 1424-1277 |
Published in: | The International Journal on Media Management (7:3&4), pp. 138-147 (doi.org: 10.1080/14241277.2005.9669430). |
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