Structuring Objectives of Media Companies: A Case Study Based on Value-Focused Thinking and the Balanced Scorecard
| Authors/Editors: |
Kunz, R. E. Siebert, J. Mütterlein, J. |
|---|---|
| Published: | 2016 |
| Type: | Articles in Refereed Journals (International) |
| Published in: | Journal of Media Business Studies (13:4), pp. 257-275 (doi: 10.1080/16522354.2016.1220114). |
| Documents |
