Co-Creation in Virtual Reality: Immersion als Treiber des Kundenerlebnisses (Co-creation in Virtual Reality: How Immersion Drives Customer Experience)
| Authors/Editors: |
Mütterlein, J. Berger, B. Matt, C. Stirner, A. Hess, T. |
|---|---|
| Published: | 2022 |
| Type: | Articles in Refereed Journals (National) |
| Published in: | HMD Praxis der Wirtschaftsinformatik (59), pp. 246–260. |
