Mass customization as a business strategy for media companies
| Authors/Editors: |
Rauscher, B. Thallmayer, T. Hess, T. |
|---|---|
| Published: | 2005 |
| Type: | Articles in Refereed Proceedings (International) |
| ISBN/ISSN: | 988-97563-7-4 |
| Published in: | Proceedings of the 3rd interdisciplinary World Congress on Mass Customization and Personalization (MCPC 2005), Hongkong, China |
