The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books
| Authors/Editors: |
Wagner, T. Hess, T. Benlian, A. |
|---|---|
| Published: | 2012 |
| Type: | Articles in Refereed Proceedings (International) |
| Published in: | Proceedings of the 20th European Conference on Information Systems (ECIS 2012), Barcelona, Spain, June 10-13. |
| Documents |
