The Advertising Effect of Free – Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
| Authors/Editors: |
Wagner, T. Benlian, A. Hess, T. |
|---|---|
| Published: | 2013 |
| Type: | Articles in Refereed Proceedings (International) |
| ISBN/ISSN: | 978-1-4673-5933-7 |
| Published in: | Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Wailea, Maui, Hawaii, USA, January 7-10 (doi: 10.1109/HICSS.2013.21). |
| Documents |
