Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity
| Authors/Editors: |
Köster, A. Matt, C. Hess, T. |
|---|---|
| Published: | 2017 |
| Type: | Articles in Refereed Proceedings (International) |
| Published in: | Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS 2017), Waikoloa, Hawaii, USA, January 4-7. |
| Documents |
