Contrast and Assimilation in Consumer Software Selection Decisions – An Experimental Study
| Authors/Editors: |
Fleischmann, M. |
|---|---|
| Published: | 2015 |
| Type: | Articles in Refereed Proceedings (International) |
| Published in: | Proceedings of the 21st Americas Conference of Information Systems (AMCIS 2015), Puerto Rico |
| Documents |
