Human vs. AI: Investigating Consumers’ Context-Dependent Purchase Intentions for Algorithm-Created Content
Authors/Editors: |
Rix, J. Rußell, R. Rühr, A. Hess, T. |
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Published: | 2022 |
Type: | Articles in Refereed Proceedings (International) |
Published in: | Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022), A Virtual AIS Conference, January 3-7. |