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Human vs. AI: Investigating Consumers’ Context-Dependent Purchase Intentions for Algorithm-Created Content

Authors/Editors: Rix, J.
Rußell, R.
Rühr, A.
Hess, T.
Published: 2022
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022), A Virtual AIS Conference, January 3-7.

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