Getting Consumers to Pay for Content: The Role of Value Discrepancy in Freemium Models
| Authors/Editors: |
Rußell, R. |
|---|---|
| Published: | 2020 |
| Type: | Articles in Refereed Proceedings (International) |
| Published in: | Proceedings of the 28th European Conference on Information Systems (ECIS 2020). A Virtual AIS Conference. |
