About 40 years ago, digital technologies were a tool to improve the efficiency of a company's back office. Today, the strategic potential of digital technologies is much greater, ranging from modified organizational and leadership concepts to changed products, processes, and business models, changed structures of value creation and markets. Our goal is to support companies in systematically tapping the potential of digital technologies. Impulses for projects arise from new technological options as well as from new theoretical or methodological approaches.
Current fields of research:
The management of a company is confronted with digital transformation in three forms: Setting up new structures, handling large amounts of data and adapting the management systems. This research field focuses on both topics. The aim is to question management practices and to find new approaches.
Media companies are the group of companies that were first confronted with the opportunities and risks of digital transformation. The aim of this research focus is to understand the impact of these technology-driven developments on the value creation of media companies as well as to develop and test innovative solution concepts.