Institute for Digital Management and New Media

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Digital Management

The management of a company is confronted with digital transformation in three forms. On the one hand, it is necessary to set up structures that ensure a systematic examination of the opportunities and risks of new solutions opened up by information and communication technologies, especially in larger companies - for example, by introducing new management roles such as the role of a Chief Digital Officer. At the same time, the increasing penetration of digital technologies is associated with the (partially) automatic generation and collection of personal data. Thus, the next step is to test the potentials and challenges related to the management of data from a business perspective. Furthermore, it is necessary to adapt the management system with regard to the opportunities and risks of new digital technologies - for example, through agile organizational structures. These topics are the focus of the research area. The aim is both to question real management practice and to find new approaches.


Prof. Dr. Thomas Hess (Director)
Simon Engert
Maren Gierlich-Joas
Janine Hagen
Laura Jennifer Lohoff
Julia Schulmeyer
Christian Sciuk
Mena Angela Teebken

Current Research Topics:

Managing Digital Transformation

  • Digital Transformation Strategies
  • Digital Innovation Units and CDOs
  • Managing Digitalization Programs
  • Digital Innovations as the Core of Digital Transformation

Management of Big Data

  • Big Data and Collaboration
  • Workplace Privacy

Digital Management Concepts

  • Inverse Transparency and Leadership
  • Automated Analysis of Deviations


Related Publications


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